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The HOW Wall /ðə haʊ wɔl/ lab
Everything we're building in the lab. Some will ship. Some won't. All teach us something about the HOW.
HOW we care.

Technology that puts people (and pets) first.

Health / Privacy

FlingPing

Sexual health should never be silenced.

FlingPing breaks the hush with privacy, empathy, and truth that travels safely.

→ Creating a louder voice — through anonymity.

Health / Privacy

PetPing

Pet parents need real-time wellness tracking.

Smart monitoring for your pet's health, shipped with care.

→ Peace of mind for pet lovers.

Health / Privacy

Zephyr's List

Mental health resources scattered everywhere.

Curated, accessible wellness tools in one safe place.

→ Help when you need it most.

HOW we keep up.

Automation that understands the rules before they change.

Compliance / AI

AirAudit

STRs get the fines while lawmakers make up their minds.

Building code that keeps up with the codes — translating rules into real-time awareness.

→ Compliance without the chaos.

Finance / AI

IO WHO?

Tracking loans feels like a burden.

Friendly loan tracking with receipts, reminders, and peace of mind.

→ Money stays simple.

Finance / Funding

FetchFund

Funding search is manual and repetitive.

Smart matching system that finds opportunities aligned with your mission.

→ Fund your vision faster.

Finance / Funding

Sage Grant

Grant research is overwhelming and time-consuming.

AI interview to check eligibility — make finding funds faster and easier.

→ Grants match you, not the other way around.

Finance / Funding

Scholar Sage

Scholarship hunting is tedious and incomplete.

AI interview to check eligibility — education funding made simple.

→ Education access, unlocked.

HOW we sell.

Design and storytelling that move products.

eCommerce / Branding

DescriptoPro

Product copy that doesn't convert.

SaaS AI copy that understands your products and writes copy that hits the cart button.

→ Every description is a sale.

eCommerce / Branding

HNM Loft

Home decor needs personality.

Statement pieces for housewarmings (and show-offs).

→ Your space, your story.

eCommerce / Branding

Original Storefronts

Good products don't sell themselves.

Custom design, automation, and copy that converts — branded storefronts that work smarter.

→ Set it up once — let it sell itself.

HOW we learn.

Building, breaking, and building again.

Education / Dev

AppRentice

Templates teach the status quo.

Build it. Break it. Rebuild it better. Learn by actually building your own app.

→ No templates. No limits.

Education / Publishing

BookSmith

Writing a book takes forever.

AI book builder — create your book in minutes, not months.

→ Your story, published fast.

Lab / R&D

The HOW Wall

The work between the work.

Inside our founder's mind — where chaos is controlled by order, maintained by process, and nurtured by obsession.

→ Still building the blueprint.

HOW we systemize.

Frameworks and tools for faster creation.

Creative Ops / Tools

Brand Packs

Teams waste time rebuilding what already works.

Brand kits, copy blocks, and launch systems that move fast without falling apart.

→ Start with structure, not struggle.

SaaS / Automations

Custom Tools

Not every idea needs to start from scratch.

Your concepts, shipped as done-for-you systems — automated, tested, and ready to run.

→ Built once. Used often.

Creative Ops / Tools

HOW Asset Packs

Asset management becomes chaos fast.

Organized, scalable asset libraries with version control and team collaboration.

→ Find what you made, faster.

HOW we live.

The fun, messy, human side of HOW.

Lifestyle / Community

HOWl

Community needs a voice.

Howl is the HOWstud.io community—where builders, makers, and thinkers connect.

→ Your tribe, your rules.

Lifestyle / Community

PupPublic

Pet lovers need their own space.

Community for dog and pet parents to share, learn, and celebrate their furry friends.

→ Paws, love, and connection.

Lifestyle / Community

ShitYouSay

Merch should make you laugh AND feel confident.

Bold merch + zingers that are cathartic and classy (kinda).

→ Wear your truth.

HOW we ship.

From idea to execution — fast, smart, and built to last.

Launch / Ops

NeverMiss

Deadlines sneak up on you.

Smart deadline tracking and reminders that actually work.

→ Nothing slips through anymore.

Product / Prototyping

Rapid MVP Builds

Most ideas die waiting for perfect.

Ship now, polish later — from sketch to prototype, fast and focused.

→ Speed over polish. Progress over perfect.

Launch / Growth

Launch Sprints

Getting to market takes forever.

Scope-lock in week 1. Ship in week 4. Brand, MVP, and analytics included.

→ Launch ready in one month.